(English) Partner with hotels, airports, restaurants

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Breaking news: collaborating with other businesses is all hot! You’ve got all the data about what your clients like, right? Ever been wondering how to use this precious knowledge? Very simple: team up with the businesses your passengers love.

How does that work? Let us explain.

Imagine, 50% of your passengers are staying at a local hotel. At a certain point of their stay, they come to the reception desk and ask for a taxi. The reception person orders a taxi from your company. The price of a trip is included in the suite price. The hotel bills the guest, and you bill the hotel.

transfer taxi

Imagine, you ally with 20 other businesses in your location. Imagine, it’s not only hotels, but also airports, restaurants, nightclubs, and basically any companies needing taxi transfer services every once in a while. Exciting, right?

But is there some tool to make this scheme possible? The answer is yes.

Taxi on a room: hotels will love it

Hotel transfers, airport transfers, and all other types of partner transportation services are made really effortless within TaxiStartup platform. We’ve included “Partner dispatcher” (aka “remote dispatcher”) into the company panel. Let’s see how it works.

You have operators with full access. They are able to create, view and change orders for all available service types, as well as view and change orders of other operators. They can also view drivers on the map.

And you have operators with partner access. They are only enabled to create, view and change orders of the service types allowed for them personally. They won’t have an access to other operators orders, and they won’t be able to view the map.

Partner dispatcher access is an ideal solution for your business partners: hotels, restaurants, service stations and any other businesses eager to book your services for their clients, employees, or whoever.

Venue can’t bill clients? We got you covered!

In taxi business, “one-size-fits-all” solutions are seldom. Not all businesses will use your services under the same conditions. This is why we’ve thought of different options.

1. Partner access (paid by a passenger) . This one is for your partners who let their clients pay for a transfer taxi themselves. Only the service types with “Cash” and “Terminal” payment methods are allowed here. The money for a trip will be transferred to your account as soon as the trip is taken.

2. Partner access (billed on a partner). This is a perfect option for the partners who pay for their clients. Like if a nightclub books a taxi transfer for a guest and puts costs on an account. In this case, you bill the nightclub at the end of a month. For this access level, only the service types with “Third party systems via Dispatch API” payment method are allowed.

As you see, your collaboration with businesses that matter for your clients is made really-really easy.

First, you will have to find out what local businesses are a good match for the growth of your company. These can be:

  • Restaurants,
  • Bars,
  • Hotels,
  • Nightclubs,
  • Airports,
  • Bus and train stations,
  • Harbors,
  • Concert halls,
  • Hospitals…

(we can go on with this list for the next ten pages, but who wants to read it?).

Business partners for taxi business

Armed with serious numbers from Facebook Analytics, you can see which companies are the most popular among your customers.

At the next stage, you will need to set the terms of cooperation with these partners — and start using this revenue channel! The passengers will be able to travel carelessly, and you will enjoy the whole new income source!

(English) New driver search features. The ones you’ve been waiting for

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Thought there will be no features after the 0.19 release? Well, that’s not how we do things at TaxiStartup.

While you were reading our email about the new release, we’ve developed a new driver search feature. It brings all the convenience together for your operators to be fully in control of how the taxi drivers do their work! Let us tell more details😏

Check the number of drivers per each service type

Have a look at the map below. It shows you drivers according to the service type they belong to. You can see how many taxi drivers are online, and how many of them are busy or available. There are pins on the map in the locations where your taxi drivers are. Handy, right?

Driver filtering

Click on the pin to see the route

It is now possible to view the whole route of every order a taxi driver is completing. To see it, you click on the pin of a driver on the map. By doing that, you’ll get the pickup and dropoff pins shown on the map. Just like that:

Driver route on the map

In the right part of the map, driver’s profile information will appear. It includes the description of the route the driver is completing, driver’s personal info and a link to the order details. This is something we’ve introduced instead of the old driver’s chart you got to see next to the pin in the previous versions of the system.

Why is this interesting? Because in case you’re not sure why a taxi driver is in a particular area or why they’re not moving, you can check their order status. Or even follow it from the beginning to the end. Life’s becoming easier💪

Refined driver search for real-time orders

Need to find a driver who’s on a ride? No problem! Above the drivers’ list, you can type in the search parameter to find taxi drivers. There are 4 types of parameters:

  • Name;
  • Phone number;
  • Email;
  • Board number.

The relevant driver on the map

No matter how huge your fleet is, now you can find and follow every driver on the map, real time. If there are more than 100 search results suiting your inquiry, you’ll be asked to clarify the search parameters.

A bit of explanation of the pin types. Transparent pins stand for drivers offline (or, in case you’re searching, for the drivers not matching the search word). “Busy” drivers are marked on the map with a pin with a white dot inside. A taxi driver available for an order has a pin filled with colour.

See? The map is clearer than ever! And nope, we won’t stop delivering you new, hand features!😼

(English) Driver app with an improved UI – Meet 0.19 Release

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Hey! We’ve got some news for you! A long-awaited version 0.19 of TaxiStartup platform is coming with 19 awesome features. The new effective tools and improved experience for your business included.

New Release 0.19

This time you’ll get a modern design of driver apps together with real-time analytical reports and new payment gateway integrations. We hope these updates will make your workflow management more transparent and efficient.

New, modern design for your driver apps

We know: drivers use these applications as a work tool. We want the apps to be simple and easy to use. After analyzing the behavior of driver app users (which took a lot of time and efforts 😫), we’ve developed the design that helps your drivers feel more confident while riding! new driver app screens We also worked on a driver app visual component. The updated app can be customized to your brand colors to protect your brand identity and differentiate it from competitors. Driver App Customized

Driver sequence algorithm updated

Besides, we’ve upgraded the intelligent queues algorithm that distributes the driver jobs. Now it selects the driver in a more fair and logical way. This shortens the arrival time and improves the overall passenger’s user experience.

Get data, charts, analyze and act!

From now on you a have a real analytics tool right in your company panel. It allows you to track the number of orders per day, week and month in real time. You can also compare the results of the previous month with the current one and check the response time of a driver. Analytics in company panel These data allow you to take actions to improve the services and grow faster. All charts are on the same page, just scroll and examine your results per period of time.

All your service types in the dispatch, perfectly filtered

Every service type has its own unique color. This visual representation gives you the full picture of your services work, at a glance. Track what service type is in demand and add more drivers to increase your revenue. Filter drivers by service type

Look for an order by typing an ID

Starting with this update, your operator managers will have an opportunity to check any information by just typing an ID in their panel. This will help to deal with complaints from passengers or controversial fares in a quick way. Order ID

Company panel comes out of Beta

While testing the new Company Panel in Beta, we’ve fixed all the possible bugs and improved existing features. Now the panel runs flawlessly and has an intuitive look and feel that makes your management process even more workable (yet so simple!). Updated Company Panel All the old sections have been transferred and visually upgraded for your user experience to be great.

New tool for hotels and restaurants

Are you interested in providing transfer services to hotels, restaurants and other local businesses? Or already doing this? We have the solution! Now, you can give access to your Dispatch operator panel to hotels and restaurants, but with “limited rights”. Set the terms of cooperation with these partners and start using the new profitable revenue channel. As a result, the restaurant and hotel guests won’t need to care about a ride as receptionists can take care of it. Hotel service

Start using our ‘favorite pickup point’ feature

We have one more good news for your dispatchers with a limited access level! This feature allows managers of bars or hotels to mark their place as favorite in the system as it’s shown in the picture. This speeds up the whole process of taxi calling and increases the number of your orders. Favorite pickup point You can edit or remove the point.

Validate your credit card by taking its photo

Since Version 0.19, there is no need to enter your credit card number manually to validate it in the app. Sure you can still use this method if you prefer it. But in this update, we’ve made possible simply taking a photo of a credit card! Our system will recognize the information on it and add to your app.🙌 Card validation via camera A quick guide:

  • On the screen with the form for your credit card number, click on the orange icon to the right.
  • Hold your credit card in front of your device camera. Place the card so that it fits the frame on your screen.
  • The card data is being scanned automatically, no need to press anything…
  • Voila. Your credit card number is in the form. Your time is saved!

This feature works both for passenger and driver app and is pretty secure.

Integration with Checkout

Good news for the companies in the United Arab Emirates and the European Union. We’ve extended the payment gateways in your countries. Now you can can do this via the Checkout payment gateway. TaxiStartup Checkout integration

Payment pre-authorization with Braintree

After having a great success with Stripe pre-authorization we implemented it for Braintree and Express Merchant. Pre-authorization works as an excellent anti-fraud tool that prevents you from losing significant amounts of money. Why is it so efficient? When a passenger calls a taxi, the app puts a hold on the total estimated amount for a trip until the ride is completed. When the drive is finished, the money is charged from a passenger’s card. Now you don’t need to care about unpaid trips and can rest easy.

Custom names for your service types on web desk

For those who want to create their own names for service types, we added custom names on web desk. Now every new name you’ve created for your service type (here, for instance, ‘Family Type’) will be instantly displayed in the web app. Web App - smaller

Cancellation reason and fee added in passenger’s app

With this release, your passengers can specify the reason for cancelling the trip that will help you improve your service. You can take into account what reason is mentioned and then take act on it. Cancellation reason added Your passengers will be also notified about the amount of cancellation fee (see picture below). So, all their expenses are becoming clear and expected. This information is stored in their order history, and is available every time a passenger uses your app. Cancellation fee

SMS notifications available in more countries

Our SMS service (also known as the best communication technique to increase customer engagement) has been improved in Brazil, Indonesia, Mexico, Qatar, Oman, UAE, and Russia. Note that for the SMS service you’re billed according to SMS gateway rates for your region. It’s time to start using the benefits of SMS notifications! SMS notification

Real drop-off pin in dispatch panel

The dispatchers can see the real drop off pin in case a passenger changes their destination. This actual drop-off address will be written right below the drop-off defined by a passenger at the beginning of the trip. You’ll also see a real drop-off pin on the map. Why is it important for your business? Real drop off pin Drop-off point allows you to get more info about the clients and their decisions. This feature also helps you resolve possible conflicts with drivers, and prevents them from deceiving you.

Driver tips in the trip summary

In the Release 0.19, the trip summary in dispatch panel includes the tips paid to a driver. This feature allows dispatchers to understand the origin of the final cost shown in their system. This was not possible before and often confused dispatchers. The tips amount is now displayed right near the final cost data and makes all the billing more explicit. Trip summary with tips

Driver reports at your disposal

Thanks to this feature, your operators will be able to see the reason for the driver’s report and use this stats to analyse problem cases and improve your management system.

Yandex map navigation in your driver app

Our Russian-speaking clients were asking for Yandex map navigation. We made this possible within this release! Now your drivers can select this map from the list of possible ones and easily navigate around the city. Yandex map navigation

Pins on the map showing driver status

With this release, your operators can easily define the status of the driver. This is possible thanks to the different types of driver pins displayed on the map in dispatch panel. The fading pin stands for the drivers being offline. This status is applied to a driver when dispatch team doesn’t get their coordinates for 5 minutes or longer. New Pins “Busy” drivers will be marked on the map with a pin with a white dot inside. When a driver is available for a new order, their pin is filled with a colour. See, the picture of driver orders becomes even more comprehensive and clear!

Pins customization

One more function for personalizing your dispatch panel — customizable pin colour! To change the colour of service type pin, you enter the company panel, then select the service type you want to change and go to its settings. After that, you may choose the colour you prefer from an inbuilt palette. Rule your kingdom of cars the way you like! Pins customization in company panel There is more:

  • Fixed crash of the Driver app on uploading large photos
  • Drivers under a certain service type have a predefined minimum number of seats in company panel
  • Driver app doesn’t go into sleep mode if the driver is on shift (fixed for iOS)
  • Added display order id functionality in dispatch panel
  • Added separate display of regular and per-hour tariffs for Partner operators
  • Support of iOS 11 locations permission
  • No internet connection notification for Android apps
  • Added functionality to notify a passenger if there are no drivers available in the pick-up area
  • …and a number of other minor fixes and improvements.

This winter release brings new features aimed at saving your team’s time and making it easier to manage your business. Your drivers will enjoy using a new driver app, while the redesigned company panel will help you track both positive and negative changes in the work of the company. If you have any questions, feel free to ask them in comments. We’re ready to help you.

(English) Taxi marketing ideas: beginner’s guide

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taxi marketing tips

Doing business is no piece of cake. To develop your company, you’ve got to have expertise in literally every strategic field 🙌.

(mais…)

(English) Card payments in UAE and dropoff on map – release 0.18.3 is out

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You can now accept credit and debit card payments in the United Arab Emirates

We have partnered with a leading payment gateway provider in the region Payfort to be able to accept card payments in UAE. Payfort offers the latest payment solution – Payfort START only in UAE for now, and it gives merchants great tools to manage transactions. Combined with our platform and apps it the perfect solution to make your business cashless, increase revenue x10 – since you will get 100% of all payments, and automate driver payouts. Inspiring new world!

Dubai, Towering office and apartment towers along Sheikh Zayed Road

Set dropoff on map

You can now set your dropoff location on the map in passenger app. A highly requested feature that we have long been debating on. Multiple user experience studies showed us that our customers were right and that users actually don’t always know the exact address of where they are going. But they can point it on the map! They might also just remember the street, so they would want to search it and then be able to adjust the location on the map. Going through all those use cases we have developed a simple, intuitive and powerful design, blending in the current UI. You probably won’t even notice anything has changed until you want to use the feature.
The app updates will be rolled out in the coming days. Hope you enjoy it.
dropoff

(English) Release 0.18.1 brings payment pre-authorization and more

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This month at TaxiStartup: card payment pre-authorization, connect via Intercom, “Girls drive Girls” and more.

Payment pre-authorization example

Payment pre-authorization with Stripe

No more frauds! If you are using Stripe for card payments we have a good news. A trip total estimated amount is now pre-authorized before your client takes a ride. At the end of a ride, the actual total is charged against a card. No more hide and seek with debtors!
At the moment, pre-authrization works only with Stripe and is set by default for all customers. It will be available for other payment gateways in the coming updates.
case_study_stripe_4

Tips. Yes, finally!

Passengers are now able to tip a driver right from the app. And a tip level can be set be applied by default, should a passenger wish so. The tip amount is distributed between company and driver in a same way a trip total is. So it’s simple and fare for everyone.

tips

Connect with us via Intercom

You can now effectively connect with us via Intercom – available via our website and the new Company Panel (available to the public in few days). You should expect your issues to be addressed faster and knowledge base articles available at a hand. We have actually switched to a new support engine to provide you a better experience when learning new things about the system.

intercom

Girls drive girls

It’s a pity that many countries still have issues with sexual harassment from male drivers. To address this problem and provide a safe way to travel for ladies some companies hire female drivers. Well, now we have a dedicated service type for that!

GirlCar

Pickup estimation on the map

You can now see pickup estimation on the map as soon as you set a pickup location. In case you are still doing phone jobs that will allow your operators to tell the ETA right away. Though I would recommend moving to fully automated dispatch..
pickup

There is more…

  • Removed “powered by TaxiStartup” sign for custom domain names in Dispatch Panel
  • Improved payment user experience in passenger app when Cash/Terminal payment methods are available
  • Fixed Webdesk behavior when only pre-bookings are available
  • Improved Webdesk experience for mobile devices
  • Decreased zoom on map in Passenger app to show drivers around
  • Fixed ETA for pre-bookings in Dispatch Panel
  • Limited a number of passengers in dispatch to an available for a selected service type
  • Added address suggestions for other countries while prioritizing your location in Dispatch Panel
  • Other minor fixes and improvements…

(English) Introducing Order Editing: Change the Way You Manage Orders in Dispatch Panel

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Your operators gonna love this feature that you can start using right now. Easily change pickup or drop off locations; reassign a driver; add notes or edit passenger details. This feature will fundamentally change how you manage orders in the dispatch panel.

Order editing

In our newest dispatch panel, we’ve added a simple way for operators to edit order information on-the-go:

  • Add the pickup location and change it later;
  • Add or even remove the drop off location;
  • Reassign drivers;
  • Edit passenger details such as phone number and name;
  • Change the service type;
  • Add options;
  • Add notes;
  • Etc.

While order editing has endless possibilities, the number of editable tabs will depend on the order source.

For example, if the order was created from a dispatch panel an operator is authorised to:

  • Edit passenger details;
  • Change pickup and drop off locations;
  • Edit driver details;
  • Change other options.
edit10

Mind that an operator who creates the order is the only person allowed to edit the above fields. If an operator assigns the order created by another operator to him, he is able to edit the driver details only.

If the order was created from a booking app or a web desk an operator is authorised to:

  • Manually assign a driver.
order editing

Mind that passenger details of such order cannot be changed.

If the order was created from a booking app outside your company an operator is authorised to:

  • Edit driver details;
  • Cancel order;
  • Duplicate order.

Excited to try out this feature? Go ahead and start using order editing in your dispatch panel now.

(English) Sudan’s Very Own Uber – Tirhal Taxi Success Story

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Tirhal is the Sudanese version of Uber. In less than a year the company can position itself as a market leader with over 2,000 cabs to date. With sanctions preventing Uber from operating in Sudan, there was an opportunity for a local transportation service. Mohamed and his partners found the ideal solution in the TaxiStartup software.

Tirhal Success Story

About the company

Tirhal from Arabic stands for ‘trip’. The company was established by two friends with no taxi driving experience but with an ambitious aim to lead the transportation market in Sudan by harnessing the potential of the latest mobile technologies and AI (artificial intelligence).

Tirhal owners visiting TaxiStartup office
Tirhal owners visiting TaxiStartup office

Entering the transportation business

‘Taxis are a convenient way of getting around Khartoum and fares are inexpensive. But usual taxis taking a passenger from point A to point B are not metered. So you and the driver should agree on the fare before your ride begins, which causes inconvenience, ’- said Mohamed Elzakey, deputy general manager at Tirhal.

With that said, car service apps with price estimation and a possibility to follow the progress of a ride as the driver approaches were the key factors to choosing the TaxiStartup platform. Stressing clear driver management and affordable fares.

TaxiStartup + MercadoPago = Cashless payments via the booking app

‘Passenger apps offer ‘open trips’ that is second to none, especially when there is an issue with Google maps. Now our passengers can book a cab and make stops during the trip at any place.’

In the early marketing days, to find the ‘silver bullet’ of the fares, the company run some trials. They included tests over the most popular routes in the city centre. Average prices and time were compared to competitors estimates and public transport tickets for the same trip.

Attracting new drivers

Tirhal began driver recruitment focusing on the competitors’ weak-side arm. The company wanted their drivers to earn more money driving with Tirhal.

‘We spent a lot of time defining our own strategy so that we could show drivers just how successful driving with Tirhal could be. First, we defined that flat rate doesn’t work for us and switched to order percentage.


According to our ‘driver leaderboard’, the max number of completed trips per one driver is 254, which equals to 1,000 USD (with an average monthly wage of 150 USD),’ explains Mohamed.


Seven months after the soft launch the company’s fleet has grown significantly counting 1700 active cabs with 20 new drivers submitting applications on a daily basis.

Despite this, Mohamed is pragmatic about working within thousands of drivers. ‘The main issue we have here in Khartoum is training the drivers to a level that we’re happy with the quality of the services provided to our passengers.’

Rolling out driver registration fees

As we know, taxi drivers belong to a group that doesn’t spend that much time on social media, and, evidently, online marketing campaigns to attract drivers wouldn’t be the best option here. Word-of-mouth continues to be the most trusted source for growing drivers.

To eliminate idle drivers and motivate new ones, so they take the job seriously, Tirhal has introduced a registration fee. The company charges an application fee of $5 which every driver can earn back quickly as soon as he starts driving with Tirhal.

From a registration fee to an educational center

In the beginning, drivers have a vague idea about the efficient working algorithm within the driver app. So the key point here is to educate drivers to use the application properly.

‘We found out that a little training beforehand also contributes to the higher income for taxi drivers, compared to the guides how to sign up to drive with Tirhal. That’s why we have established an educational center working 4 days a week.’

Every week a Tirhal representative guides 80 – 160 newcomers how to handle instant and future bookings, replenish the balance or send money to a fellow-driver using the app.

TaxiStartup + MercadoPago = Cashless payments via the booking app

Cancellation fees

Tirhal uses the cancellation fee feature of the TaxiStartup platform to track and minimize order cancellations by drivers. They found out that after imposing the fee drivers began to call an operator rather than press a ‘Cancel’ button.

‘We focus on control over how drivers use the app to eliminate money losses due to cancelled orders.’

Conclusion

In all businesses, scaling is do or die. Tirhal’s plans are to expand to other countries while simultaneously expanding service types. Women taxi, vans, high lux cars, and tow truck topping their list.

Every two months the company reveals a new service type offering women with kids, businessmen and travellers to make instant or planned trips safe and easy.

Muhamed is confident that TaaS (transportation as a service) is only a starting point. Looking ahead, Tirhal plans to scale up the idea providing any on-demand service in future.

P.S. Eager to share your story with the TaxiStartup society? Please feel free to contact me at natalia@taxistartup.org

(English) TaxiStartup Expands Partnership with MercadoPago Offering Credit and Debit Cards Payments in Latin America

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Once we have introduced а payment gateway for Latin America, we realised the boost in credit cards payments via passenger apps and an increased demand for custom-tailored solutions in particular countries from company owners.

TaxiStartup + MercadoPago = Cashless payments via the booking app

TaxiStartup not only integrates third party solutions, it customises them to make it fast and easy for passengers and drivers to make a payment, without filling in extra tabs for security reasons and overloading user interface.

Card Fraud Rates by Country

Rates of fraud vary across countries but in Latin American countries like Mexico the problem is much more prolific.

The report from Aite Group and ACI Worldwide, which surveyed over 5,000 consumers in 17 countries, notes that Mexico has the highest rates with 37% of respondents experiencing credit card fraud. For example, in the Netherlands, only 8% of consumers reported the same.

When it comes to debit card fraud, Mexico comes in the first place with 25% of consumers there reporting fraud in the last five years. That’s ahead of 24% in China, 21% in India, and 20% in the U.S.

Card Fraud Rates by Country

That being said, the time has come to give even more payment solutions for Latin America.

TaxiStartup expands partnership with the largest payment gateway in Latin America MercadoPago to provide credit and debit cards payments in Latin America.

In collaboration with the MercadoPago team, TaxiStartup has made cashless payments via the booking app fast, easy and smooth.

About MercadoPago

MercadoPago is the leading online payment solution in Latin America, with 126.7 million registered users on its platform. It was launched in 2004 and has operations in Argentina, Brazil, Chile, Colombia, Mexico, Uruguay and Venezuela. The headquarters is located in Buenos Aires, Argentina.

Supported Countries

Currently, companies from México, Argentina, Brazil and Uruguay can offer their clients to pay for the ride with a smartphone using MercadoPago merchant.

The Bottom Line

Alternatively, or if the above payment gateway doesn’t work for you, you can оffer passengers to use their smartphones to pay for taxis via PayU payment gateway.

If none of these services available in your country, it is still possible to receive credit/debit cards payments from your passengers and drivers via Express Merchant Account by TaxiStartup.

Have a question? Just leave a comment below. If you want to activate MercadoPago payment gateway please send us an email at support@taxistartup.com, our tech team will help you with the setup and configuration.

(English) SMS Marketing: How to Grow Your Mobile App User Base

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Below I’ve written about the benefits of SMS notifications, and recently we have added a messaging service to the company panel allowing you to automatically send text message notifications with links to your apps on all bookings done via a dispatch panel.

From now there is no need to apply to our support team for configuration, you will see this option in your company panel.

SMS marketing

The main concern for many companies is evaluating the best communication technique to increase customer engagement. How do you convince customers to interact with your product? Sending SMS with order details automatically may be quite an effective option. And here’s why.

According to Techipedia, 98% of SMS messages sent are opened, and 83% of them are opened within 3 minutes.

Mobile has become the most impactful communication platform due to its massive growth over the past five years, clocking in an impressive 85% penetration rate.

The ability to reach customers directly on their smartphone can help you to acquire new users with $0 budget. Want to know how?

Being one of the cheapest and greenest, SMS service will help to convert your user base into potential customers booking a taxi through your app. Let’s say you have some clients that haven’t been using your application at all but ordered a taxi calling the dispatcher.

The clients’ contact information is stored in the dispatch system and stays unused. Have you thought that you could easily convert those clients into your app users? With adding text messaging, you can generate a constant flow of new customers at a sustainable cost in a short period of time.

SMS Success Story

One of our clients from South East Asia found out that the majority of bookings come from a call centre. The company already hired over 50 people for vehicle dispatching. However, they started to think how to put those clients back in the game and convert from phone base into app users.

The Follow Up

So let’s take a look at the campaign. Instead of those spammy text messages we all receive, the company keeps customers up-to-date. Real-time status updates are sent directly from a driver’s GPS.

Downloads from Google Play Market

The taxi company opted in the text messaging at the beginning of July. The statistics were impressive, with a 24% increase in downloads from Google Play Market and 17% in App Store.

Harnessing the power of SMS, the company managed to garner passenger application users and keep its presence fresh in the minds of new consumers.

How it Works

In case you enabled the SMS auto-sending, clients would receive an SMS with the order details and the app link to download, which they are unlikely to ignore. Chances are – they will install the app and order a taxi via it again and again.

The feature can be activated directly from your company panel. Navigate to the ‘Billing’ tab > ‘Available services’ > ‘SMS notifications’. Click on ‘SMS notifications’ and subscribe to the service to activate it.

SMS service in company panel

Besides the link to your app, the customer will receive several SMS notifications.

For immediate bookings there are 2 SMS with the following information:

  • Driver details;
  • Notification when a driver has arrived.

For example:
Black Mercedes E, LR65YWT, has arrived. Book via PickmeApp.

For scheduled (future) bookings there are 3 SMS containing:

  • Driver details, when a driver is assigned;
  • Notification when a driver is on the way the to pick the passenger up;
  • Notification when a driver has arrived.

For example:
Black Mercedes E, LR65YWT, assigned on your booking on Feb 28, 2017 at 5:55am. Book via PickmeApp.

Benefits of SMS Notifications:

  • App downloads increase
    • – You can use the customers base to grow the app installs. Once they receive the SMS notification, they are most likely to follow the link and download your app.
  • Customer’s comfort and convenience
    • – Riders will see the order status and all the details;
    • – Clients won’t have to track the driver. They will be notified so they are unlikely to forget. Sending an SMS when the booking is ready keeps customers in the loop and allows them to feel more at ease;
    • – No need for a customer to wait on the phone while the dispatcher is looking for a car.
  • Company’s sky-high service
    • – The customers get a perception that you care about them and make sure they get professional service.

Wrapping Up

By sending an SMS to customers you make them feel special and taken care of. This can be a great way to start building relationships with people offering them the best communication.

For more information, please visit our knowledge base.