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Our new company panel has a plenty of features essential for your business. And some of them we love even more than others. Company analytics is surely one of them.
Look, we’re super-excited about this tool, and we really believe these analytics data can bring your business to a new level. So let us introduce it. Actionable advice on data analysis included.
First of all, where do you find company analytics? It is the second tab in your company panel. All the data about your business performance is gathered and is really easy to access for every period (day, month, year). Have a closer look at every diagram and its value for your company.
This chart shows your company’s total revenue from orders only. We calculate your “orders total” by summing up:
You can see the exact amount of money coming from each source by moving the pointer along the graphs.
Orders total statistics allow you to compare the amounts of revenue the business gets from clients, by payment method used. Based on the comparison, it’s easier to take business development decisions. Is the business going the right way? Are there things to change? Are there unexpected breakthroughs?
This diagram shows the total revenue of your company (for a chosen period), gained from the drivers and the passengers. It is calculated by adding up:
Move the cursor over the diagram to see specific numbers.
How is “Total revenue” different from “Orders total”?
As “Total revenue” shows the pure real money coming to the company within the chosen period, it is a good bookkeeping tool. Now you can easily compare the income flows of the company. You can see if the revenue from a particular source is large enough, is it growing or declining.
This chart demonstrates how many of your clients were ready to wait for a driver confirmation, and for how exactly long.
On the y-axis, you see the number of bookings. On the x-axis, the seconds of the driver response time are shown. Place your cursor at any point of the graph to get specific information on how response time correlates with orders being cancelled by passengers and how many jobs were accepted by drivers within a particular response time.
This graph is meant to help you define the business goals more precisely. For example, it makes clear what optimal response time is needed to keep both clients and drivers happy.
In this diagram, the orders company got in a given period are ranked by their status.
On the horizontal axis, there are the days (months, years). On the vertical one, the number of orders.
This diagram accumulates data about 4 order types:
Knowing this all makes well-targeted problem shooting for the company easier. Imagine: if all the canceled orders are coming from the drivers, it’s probably time to hire more drivers because. Another case: with enough drivers, a lot of orders are being canceled. This may be a good time to work on increasing drivers’ engagement or teach them to work with the Driver app properly.
Referral programs is a tool we love almost as much as analytics, really. This is why referral programs on TaxiStartup come with a whole bunch of statistics. This very chart is adds some essential data to the statistics on each referral program you launch.
This doughnut illustrates all your company orders made within a certain period with and without referral coupons.
Let the pointer hover over the diagram to see specific numbers.
This chart shows if people react to your referral program efforts. It can also be used to understand which promotion channels are the most productive for a referral. You can compare the data from different periods to see which marketing approach works better.
This one is simple: all orders, split by source, for a given period.
The number of bookings from each source become visible when you move the pointer over the chart.
Booking sources chart gives you insights on which channels people use to interact with your Passenger app. It means now you get to know:
The chart shows how much time the drivers take to confirm a job or to bid for a new offer. The calculation is based on the confirmation time. Confirmation time is the “offer bid time of a driver” minus “offer staying open time”. The x-axis shows the date, and the y-axis the response time.
The median is more precise than “the arithmetic mean”. While a mean is the sum of the response time of all your drivers added up together and divided by the number of your drivers, a median is the middle value separating the greater and lesser halves of a data set. Working with a median allows avoiding statistics spoiling by one or two lazy drivers
Sometimes long response time is a result of no notifications send to the drivers. Sometimes it is a consequence of low engagement level of the drivers: in such case, you may think of motivating the drivers or imposing sanctions for cancelling jobs. Sometimes it means it’s a right moment to hire more drivers.
This doughnut elaborates the previous one and shows how many orders your drivers have accepted or missed within a certain period (day, month, year).
As you’ve already guessed, the exact numbers are shown as you move the pointer along the graph.
Generally, the fewer orders are being missed, the better for a taxi business. If a company is missing a significant amount of orders, it’s time to review the whole business model critically.
You come to more business insights if combine data from two or more charts. For instance, “Driver median response time” and “Orders” diagrams complement each other perfectly so you can see if cancellations by drivers are related to low engagement level of the drivers or are simply conditioned by not having enough fleet.
As you see, there’s a lot to company analytics. Try it out to see it’s really simple and pretty to use. Now you’ve got the most powerful arsenal to make growth decisions for your business.
iTunes connect comes together with your first app uploaded to the App Store. It’s inbuilt into the Apple system and — it collects a plenty of useful data to make an app a success. Crazy enough, most app owners even don’t know they sit on this goldmine! This gives you a unique possibility to be the first one to use the iTunes Connect data to outperform all the competitors in the App Store. Do not hesitate and learn how!
iTunes Connect is something you already use for submitting your apps to the Store. So there are no special steps for accessing the tool. You simply log in to iTunes Connect with your Apple ID. After that, go to the “App Analytics” tab on the main page.
This is how the analytics panel looks like:
Congrats! Now you can start checking the data every once in a while.
Here are the metrics you can find in iTunes Connect.
The number of times the app was viewed on the App Store (for longer than one second). “Impressions” statistics include the times your app appears to people in the search results, is being found via the featuring tabs (Featured, Explore, Top Charts, and the app Product Page Views. This data allows calculating the tap-through rate of the app (TTR): the number of users seeing it and clicking further to view the product page/download it. And TTR allows you to understand if the app is really reaching customers.
Product Page View.
Shows how many times the app’s Product Page is viewed by App Store visitors.
How many times the app is downloaded in a chosen period of time. By dividing the App Units number by the Impressions number you can get the conversion rate (CVR) of the app.
The installations tab demonstrates how many people have installed the app.
Apple collects the information about App Store behavior of the people who’ve given their consent for this. So the Sessions tab shows how often people use your app for more than two seconds.
This metric demonstrates the number of devices using the app for a chosen period of time.
The app usage within a given time period. If you analyze it by segments and trends you will get more ideas for growth.
It is a good practice to segment all the data you get from iTunes Connect into at least two types of traffic. This will make it easier to concentrate on meaningful data and not to get lost in all the metrics. There are the segments:
For each one of them, the following metrics should be analyzed:
Impressions tab, plainly said, shows how many people organically discovered the app in the Store. The more people get to see it, the better the app it is optimized and has a higher chance of being downloaded in the terms of the iTunes algorithm.
Finding the Impressions data:
Go to “Metrics” tab → “Impressions” tab → Select “View By” as “Platform Version” → “Filter” by “Source Type” → Choose “App Store Search” → Set the relevant period.
When you compare this data to the previous period, did the performance of the app increase, decrease or stay the same?
Acting upon the data:
Now you have the Impressions data, you can calculate the tap-through rate (TTR). TTR is the ratio between the average number of Impressions for a period relevant for your business and the average number of Product Page views for the same period.
Finding the TTR data:
Go to “Metrics” tab → Let “Impressions” tab stay on → Choose “Compare To” “Product Page Views” → Select “Unique Devices” → Set “View By” at “Platform Version” → “Filter” by “Source Type” → Select “App Store Search” → Set “Date” at “Custom Range” → Set the relevant date.
Conversion rate (CVR) is the ratio between the downloads of your app and the total number of people who’ve seen the app.
Finding the CVR data:
Go to “Metrics” tab → Let “Impressions” tab stay on → Under “Sales Category”, choose “App Units” → Set “Compare to” at “Product Page Views” → Select “Unique Devices” → “View By” “Platform Version” → “Filter” by “Source Type” → Select “App Store Search” → Set “Date” at “Custom Range” → Set the relevant date.
iTunes Connect counts the downloads from the Search Results together with those from the Product Page. This is why the CVR can be higher than 100%.
Acting upon the data:
However important it is that an app is well-visible in App Store thanks to a smart ASO strategy, do not forget iTunes Connect also gives you an opportunity to see if people are coming to the app from the third-party sources.
You can find out the Impressions and the CVR we’ve talked about above for referral traffic as well. This is how.
Impressions: Go to “Metrics” tab → Choose “Impressions” → “View By” “Source Type” → Choose “Add filter” and add “App Referrer” (to see the third-party app’s traffic) or “Web Referrer” (to see the web traffic) → Set the relevant period.
Now you know how many people get to see the app thanks to other sources. These may be your own website, partner apps, and websites, and all types of the ads (think of Facebook or Instagram). The data about the Impressions drawn this way help you understand if the marketing channels you invest in work positively for the app’s visibility.
CVR: Go to “Metrics” tab → Under “Sales Category”, choose “App Units” → Set “Compare to” at “Product Page Views” → Select “Unique Devices” → “View By” “Platform Version” → “Filter” by “Source Type” → Choose for “Web Referrer” (to see the web traffic) or “App Referrer” (to see third-party apps traffic) → Set “Date” at “Custom Range” and choose the relevant date.
As you see, there’s also a possibility to filter by a particular referral, say, Facebook or Google.
The successfulness of the referral traffic for your app depends on several factors. First of all, attractive and unique product. Next, not less attractive and unique messaging about it, fulfilling the expectations of a potential customer. The last is how relevant the third-party channel is to promote your app. CVR data from iTunes Connect helps you analyze if specific marketing channels work as expected.
iTunes Connect is a perfect and not too complicated tool to analyze the app performance in the App Store. It provides a lot of insights (such as Impressions, tap-through rate and conversion rate) one can use to adjust the ASO strategy in particular and the marketing strategy in general. Do not hesitate to use this data and get ahead of your competitors! May the 4th be with you😎
LEFA is an on-demand application for ride-hailing in Windhoek, the capital of Namibia. Melkisedek Ausiku, the founder of the startup, has always dreamt of being an independent entrepreneur, “his own boss”. Since reliable and fast internet connection was available everywhere in the city, Melkisedek saw it as clear as a day: it was the right time to introduce high-quality ride-hailing services.
LEFA started as a team of idealists believing the cutting-edge tech will create totally new opportunities for Namibia and make it a better place for everyone. And they were right! Despite a scarce budget, the app was launched successfully.
“We were not afraid to disrupt the transportation market in the country whatsoever. We’re a team of strong technology and innovation believers: it creates room for even more development, new jobs, new possibilities. Namibia has a reputation of a knowledge-based society, and we’ve found out it’s completely true. The market was really enthusiastic towards LEFA taxi startup.”
LEFA taxi operates in Windhoek and the surroundings. It provides transfer services for Hosea Kutako International Airport as well. The company has become popular within days, and the main reason was its reliability.
“With the app, people feel safer while cab-hailing. They get to see the driver profile, the ratings the driver has, they know the exact time the car will arrive. You can pay with a credit card, you know the exact price of each ride. The same applies to drivers: they can rate passengers, get cashless payments, and be sure their whole experience is transparent and trustworthy.”
The toughest challenge for LEFA was recruiting drivers. According to the local regulations, it takes at least 6 months for an individual who fancies driving part-time to get all the necessary to work legally. At the moment, company can only work with already registered shuttle drivers.
“We’ve discovered that despite the ambitious Development Plans, there’s still a lot of space for improvement in the country when it comes to supporting and facilitating small local businesses. That’s why we decided to provide this kind of help to other entrepreneurs. We’ve launched a partnerships campaign aimed at helping local small and medium businesses in transportation.”
On May 24 to 26, 2018, LEFA is participating in the Viva Technology conference in France. This is a major meetup for game-changing companies and startups in the branches of sustainable mobility and smart city, renewable energy, and energy efficiency. Startups are showcasing their solutions at Viva Technology, while investors are chasing for the “next big thing”. In 2017, more than 68,000 visitors from all over the world were attending the conference.
“The access to high technologies has a potential of reshaping the Namibian economy. We have all the chances to become a tech-driven nation, and LEFA is very into seizing these chances. We believe being at Viva Technology is a step in a right direction. Our long-run plan is to develop a reliable mobility network that can be replicated in other markets, other countries that don’t have access to modern transportation yet: think of Angola, Zimbabwe or Botswana”.
You can join the LEFA community and follow the latest news on Twitter or Facebook.
Do you want to repeat LEFA’s success? Sign up for a trial version right now.
Building an app-based taxi business without accepting credit card payments is quite the same as trying to ride a Tesla car without a battery. Look at Uber. This was their whole success strategy: make payments easy and smooth for both drivers and passengers.
Because the future is cashless. The US, where in 2013 85% of all transactions were made in cash, is 50% cashfree in 2017. Sweden is almost cashless by now. Even in the most cash-loving countries, people use Apple Pay and sortalike services more and more.
An integrated credit card payment gateway makes processing cashfree payments possible for your taxi business.
Payment gateways come in all sizes and shapes. Just like flowers. This is why we appreciate all of them, but only work with the very best ones. We’ve chosen the most reliable systems. Here are some advantages of the payment gateways TaxiStartup has integrated:
The TaxiStartup platform supports several payment gateways so that your business can function well literally everywhere where people use credit and debit cards.
First of all, because we’ve only chosen for really trusted payment systems to collaborate with.
Another important point is that money for your services is transferred right to your company account, with no mediators in between.
Next to that, payment gateways enabled by TaxiStartup allow preauthorization. What’s that?
That’s a universal anti-fraud method for credit card payments. If pre-auth is on, when a passenger is ordering the service, there is a hold put on the total amount of the trip price on their bank account. This means the passenger is not able to spend this money another way than paying for the trip. Nor can a driver put this money in own pocket.
Here’s the list of payment gateways TaxiStartup integrated into the platform.
All in all, these taxi payment systems make possible that TaxiStartup clients can process cashless payments in most of the countries.
Yet there’s more to it! Not only we integrate third-party solutions, we also customize them. Smart customization makes sure that payment systems work fast and easy for both passengers and drivers to make money transfers. No need to fill in extra security tabs! No more overloaded interface!
One more important piece of information:
As you see, at TaxiStartup we can find ideal cash-free taxi payment solutions for any business, in any country. Because we love taxi, and we love paying without cash😊
Let’s work together for the better, safer cashless world!
It’s as true in the taxi industry as it is in any other field today — when you want to build brand awareness and improve marketing results, you can’t ignore social media influencers. More and more brands are jumping on board with the power of influencers. In fact, the number of ad posts on Instagram doubled to 1.5 million between 2016 and 2017, according to member-based business intelligence firm L2. Why? Simply put, social media influencers have the credibility and reach to drive real business results. Their followers trust them, and that trust translates to influence.
How can you promote your taxi app and improve marketing results by using social media influencer marketing practices? How large your influencer marketing budget should be? How to choose influencers? What makes this work?
To help answer these questions, here’s a look at how to market your business with social media influencers.
For effective influencer marketing, you want to start by thinking through the customers you are trying to reach. In the taxi field, your target customers are simply people who take cabs in your geographic area. This means you want to seek out influencers who reach local travelers.
To find influencers who fit your objectives, look for people and brands connected to the taxi industry — such as local hotels, resorts, convention centers, airports, restaurants, bars, entertainment complexes, etc. — any situations where a cab is likely to come in handy.
Additionally, look for influencers who work in local online and offline news media, or for travel and entertainment media. These individuals are already reaching an audience of travelers, i.e., people naturally interested in your taxi services. A survey by Markerley found that micro-influencers with 10k-100k followers offer the best combination of reach and engagement.
Avoid working with people who aren’t interested in your taxi company, and instead, find the influencers who would legitimately see value in your service. This includes local bloggers, travel media and any other media personnel who like being “in the know” about services like yours. If your taxi service caters to the young and hip crowd, for example, find social media personalities who do the same. If you’re establishing yourself as the most affordable, cost-effective taxi option, find people who focus on personal finance and cost savings. The more these media personnel like your business, the easier and more credible their posts will come across to followers.
Social media influencers aren’t like bus tickets; prices vary dramatically. While there isn’t an exact formula for what you should pay influencers, there is a basic guideline: You want to make sure you provide value in exchange for the content they’re creating.
While brands can pay influencers with more than just money, generally speaking, dollar amounts depend on the type of project, the influencer’s follower count, and engagement rate, and current trends in the marketplace. Top influencers will often cost 10 to 20 times more than micro-influencers. Other valuable incentives can include invitations to exclusive events, free products or services, some sort of feature in your network, etc.
One highly effective strategy for brands is to run attention-getting contests or giveaways. The influencer gets creative control and mediates the contest, but the brand provides a product or service to winners. You might offer free transportation to an upcoming event, a week’s worth of free rides, discounted rates or another related reward to winners. This works because followers are usually quick to try winning free items, so the content gets spread and featured more easily than typical ads.
One of the best ways to avoid running influencer campaigns that leave you wondering about benefits is to start with actionable goals. What do you want a campaign to achieve — more followers, more website traffic, a boost in leads interested in your taxi company? Whatever it is, use the goal to drive your campaign and measure outcomes. This way, you’ll complete the project with tangible benefits for your brand.
As a taxi business looking to reach new riders, the more ways you can get the word out about what defines your brand, the better. Working with social media influencers can be a powerful strategy, so use the tips above to get started! Channel the power of today’s most influential social media users to effectively market and boost business for your brand.
Do you want to start working with TaxiStartup and its powerful marketing team? Sign up for a trial version right now.
Some time ago we’ve noticed many of our clients team up with other local businesses. Some of them provide airport transfer services. Others collaborate with hotels or restaurants.
This is an excellent move. Working together with an airport or hotel helps maximizing the revenue and raising the popularity of your company. Because we wanted to make these business connections really effortless for our clients, we’ve adapted our system to your company needs.
Let’s have a look at why the TaxiStartup system is extremely convenient for companies providing airport taxi services😇👇
The “Partner dispatcher” (aka “remote dispatcher”) function is integrated into our product. What does it mean and why does that matter?
In your company panel, you can assign partner access to the third party operators (which is to say: to the airport staff, for example). Operators with partner access can create, view and change orders for service types, available to them personally.
Partner dispatcher access is an ideal solution for your business partners: airports, hotels, restaurants, clubs and any other businesses willing to book your services for their visitors, clients, employees.
In case third parties work as partner dispatchers, you do not charge the passenger directly, but the company arranging the trip. In your monthly reports, this money is marked as “third-party payment”.
In our 0.19 release, we’ve added a separate display of regular and per-hour tariffs for partner operators. Now your pricing is really transparent for your partners.
Speaking of tariffs… There’s one more useful feature called “Fixed rates between zones”.
You can charge passengers set prices for trips from and to particular locations. It works as follows: it does not matter from which point of a certain zone your passenger is traveling, they pay a fixed price for a ride from A (say, an airport you work with) to B (say, a hotel).
This makes pricing even simpler for you and your business partners!
(Note: we need to configure this feature for your account personally. There is a fee applying for the configuration.)
Within our system, preorders are possible along with instant orders. This means passengers can book an airport taxi service in advance and be sure the cab will come on time. Function, loved by people who value their time and prefer to plan things beforehand.
For your dispatchers with a limited access, it is possible to mark their place as “favorite” in the system as it’s shown in the picture below.
Now, the whole process of taxi calling is much quicker for your business partners. Thus, the number of your orders is only growing!
We’ve also thought of permanent addresses and custom POI names for the passengers. They’re gonna love it! In the passenger app powered by TaxiStartup, people can save their point of interest (say, an airport where they go often, or a hotel where they stay regularly) under the name they like (“Favorite address” function). No need to look for it again and again🙌
Ever heard of the Taxi Butler?
The technology looks simple: it is just one button that allows operators to book your airport transfer services. The Taxi Butler is able to bring you up to 2500 orders in a month time! No internet connection needed, no complicated installation procedures. The Taxi Butler button is simply plugged — and then it’s a question of pressing the button to call the cab!
How comes using The Taxi Butler is so easy? Well, it is connected to the dispatch system of your company so that the orders can be processed within seconds. You can connect two service types to one button (say, regular cab and limo). The partner operator will be able to choose what service they’d like to book.
A certain service type can also be connected to a certain location. Imagine, all the passengers using your airport taxi service prefer limo to a cab. With the Taxi Butler, you can attach a service type to the airport location. Ready: all cars called to the airport will be limos only!
TaxiStartup has integrated the Taxi Butler for all dispatching systems: it works worldwide, with all GSM standards.
Today, people do not rely on cash money that much. Сredit cards, Apple Pay, and a plenty of other solutions alike are there on the market. Paying with cards is especially convenient for travelers and business people, as it spares them a lot of time and energy.
We’ve thought of how important it is to provide our clients with a bullet-proof credit card payments for transfer services. We’ve chosen several trusted and reliable payment gateways to enable you accepting credit cards from the passengers. We have following options:
As you see, we’ve got you all covered: secure credit card payment solutions for all businesses, all over the world.
The finishing touch to make the TaxiStartup system really, really ideal for all companies providing airport transfer services: your business partners are able to access dispatch from the desktop as well as from all kinds of mobile devices.
Really, we’ve done our best to make airport transfer services a piece of cake to you. A piece of cake bringing money. Check it out!
As a taxi company, you probably have (or plan to have) an impressive fleet. This means, the number of drivers you’re managing grows almost constantly. Automated payout & billing system is one of the tools meant to reduce the amount of management needed.
Automated driver billing is integrated into TaxiStartup platform. The tool makes sure that your drivers are billed every once in a while, and it happens fully transparently and reliably. Curious how that works?
Every driver has to fill out their bank account information right away while registering in the Driver app. This information will be verified by an account manager.
Starting from this very moment, our system will calculate all the data for the billing & payouts to the driver’s account on a daily, weekly or monthly basis. For the drivers with a pre-order based subscription, their balance will be charged every time they take a job. No more manual calculations for you!
Drivers can top up their accounts in two ways:
If passengers pay cash or terminal, all this money goes to the driver. That’s why our billing system registers such payment but does not top up driver balance with the total received. It calculates order fee and charges it from the balance instead. So if your company receives cash/terminal payments only, and drivers with a negative balance are not allowed to work, advise your drivers to top up their balances before starting the shift.
The history of drivers’ transactions is saved in the system. Managers at your company always have access to all the detailed reports on all the transactions and balance of the drivers.
Say, the billing cycle in your company is a month, the 1st of the month to the 1st of the next month. During this period, the TaxiStartup system calculates your driver’s Payment summary. This summary is automatically submitted to your company email.
After that, you can pay your drivers in three ways:
Talking about transparency, we’ve considered driver’s interests, too. The drivers are able to follow their own transactions and fees charged, and the amount of payout in the Driver app. This feature gives drivers a better overview of what they earn and helps to build trust between the company and the employees.
The driver payouts option is free (configurational fee applies, using the tool if free). To activate it, drop your message at email@example.com.
Our setup specialists will need to know a couple of details:
The configuration normally takes us 1 to 3 hours of intense work, that’s why we take a fee for it. As soon as the feature is activated, “Payout details review” tab will appear in the company panel. You can read more about driver payouts here.
After this, the drivers submit documents necessary to be on the payout list and wait until you approve them. You can approve or reject their payout details. You can learn more about it in this article.
Managers will need to set a minimum limit of a driver’s balance for payout reports to become possible. If a driver does not have the set minimum sum on the account, they won’t be on the payout list. Note: Take care your drivers do not reach the limit because it blocks the generation of payout reports!
Collaborating with a bank on the payout or paying the drivers with cash — however, the time you spend is much shorter with driver payout tool!
Hey hey! The spring is rolling out the leaves, and we are rolling out a new release for you! In the new 0.19.6 release, we’ve brought to life the functions in our taxi dispatch system you were asking for. With it, you’re getting some cool functionalities in dispatch panel and (surprise!) some driver app features you really needed.
From now and on, your dispatchers can see all the important actions within an order right on the city map. We’ve come up with some pins to help you see the whole booking history and driver track.
This is how these pins are displayed in the booking history
and on the map, you’ll see the route with those pins
They simplify the process of trip analysis and show if the real drop off differs from the initially chosen drop off pin on the map. This information allows your operators checking the orders with the wrong drop off and understanding why this happens.
Another good piece of news is that by clicking on the text or icon in the booking history, you jump to the corresponding action on the map. You get the details (like the time when trip started or the final address) by hovering over one of the pins: this speeds up your dispatcher’s work a lot!
We know: for many of you, it’s really important to know the passenger rating for resolving some contradictional cases.
In this release, this helpful feature is back. Now your drivers can rate a passenger via the app after the ride is finished:
As a result, business managers can check the passenger rating to make the right decision in any conflict situation. Everything is clear and fair 😎
In 0.19.6 Release, we bring back the possibility to see passenger details before pre-order starts. Still, now it’s an optional feature. You can choose it in your company panel in the general setting of a service type.
Your drivers can also decide if they need these data or not, and hide it if it’s unnecessary by clicking on the “Trip” button.
Very often, the details about a passenger help your drivers understand if they can accept an order. Say, some passengers have kids and need a child safety seat, others want to travel together with their pets. In such cases, drivers need to be prepared to take an order. Other info (like the drop off point) helps to improve the service and allows drivers to plan their working day.
Order ID lets your dispatchers quickly check the information about any trip. Instead of typing this long number in, your operators can easily copy it by clicking on a new button “Get ID” and look for its details in their panel. Dealing with complaints and controversial fares becomes even easier!💪
Want to know what payment method a passenger used? Card, cash, terminal? Here we go! Now, your operator managers can check it via the taxi dispatch system. The information is shown just next to the final trip cost.
Good news! We now display an estimated or fixed trip cost in driver app! Having the information about estimated job cost before the trip, a driver can make a quicker decision to accept an order. On the other hand, you may decide to choose for showing only the fixed cost at the end of the trip — so that your drivers make as many trips per day as possible! Now that’s what we call the freedom of choice!
Please remember: you choose to decide whether your drivers see the trip cost before, during or after the trip. It depends on your company policy and priorities. Everything can be set up in the company panel.
Every new update simplifies the process of business management. This release is no exception! Tracking orders, analyzing them and making the changes needed is even easier now. On the top of that, the driver app regained its former power so that you can substantially grow your revenue😏
Any questions so far? Feel free to ask them in comments! We’re there to help you😉
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Just yesterday, our client, taxi company Kaiian, was ranked #1 on the App Store! In front of Uber! That’s great news both for Kaiian and for all the other startups afraid to compete with Uber. Everything is possible — if you rationally invest money and efforts into marketing your product.
Kaiian is a rapidly growing app-based taxi company in Saudi Arabia. At the moment of launch, their main competitors were Uber and Careem, not to mention small taxi companies. A big challenge, right? Kaiian accepted it. And not in vain. They were ambitious and had a plan.
To stand out, they needed to be unique, user-friendly and reliable. This became possible with the TaxiStartup white label solution. Wanna sign up for a trial?
Kaiian has also worked out a sustainable growth strategy which involved promoting apps in small towns and becoming really a part of local communities, a family member. Word of mouth worked perfectly here!
By using hardcore techniques like asking their clients direct questions, Kaiian found the best working marketing channels. They were Instagram and Snapchat (true!). And another discovery: the loyal clients turned out to be the best influencers for the company.
In less than 10 months after the launch, Kaiian became one of the top-three on-demand businesses in Saudi Arabia. Now, they have around 4,000—5,000 orders per day and work in 55 cities! And the most impressive news — #1 rank on the App Store!
Ready to know how to get to the top, just as Kaiian did? Because we’ve got some tips!
The general rule is, the more downloads your app has, the faster it gets to the top chart. The easiest way to get more downloads is to invest money in paid acquisition (advertisements, as you call it in human language).
It’s the obligatory first step for all the new apps. Paid advertisement will let you get more users clicking on your app. But it won’t last forever. As soon as you stop advertising, the app will gradually roll down. To retain your top positions, use other marketing methods that will guarantee organic user acquisition growth. What are those methods? Referral programs, ASO and community building.
What is the simplest way to get a lot of publicity? Let me prompt: not the billboards. It’s the word of mouth. When real people tell other people about how nice your app is.
To get some good word of mouth, you have to concentrate on creating user communities instead of just getting more random customers to download your app.
The users should become your friends, but how does one get there?
The bottom line here is to move from selling services to creating relationships. If you move to building a trustworthy relationship with people, an engaged customer community will grow quickly. As the CEO of Kaiian puts it, you will become a family member, not just some company with cars. And they will promote their “family member” because it’s only natural.
Because the paid acquisition is no remedy, try to optimize your apps for the App Store and Google Play. How? Here’s how:
The app icon
The icon is the most eye-catching element of your app. Make it attractive so that users have a reason to click on it.
Screenshots and videos
Those show how exactly your app works. If it makes obvious the app is great, people will download it.
Name of the app
Ideally, the name should be descriptive enough for users to know what they will get after the download. Including keywords relevant for your business is a good practice, but sometimes it is not possible. Don’t worry then, there’s more to optimize!
Using keywords is extremely important. It should be in the title, the description, and, of course, when submitting the app to the App Store, you will be able to put up to 100 characters on keywords into the special field. Google, on the opposite, prefers choosing keywords from the description of the app itself. Take care the chosen keywords are not too competitive, otherwise, the app will not become any visible.
Reviews and ratings
In the world where we can rate everything, this is just the top priority. Enough good reviews will attract new customers to the app. To optimize reviews, it’s handy to have a support line for customers: this way when something goes wrong, people will talk to the support instead of giving a bad rating or leaving an angry review.
As trends differ for different places, your optimization has to fit the needs of the local market. It’s not only about the language, it is also about fitting a certain kind of mentality.
Store optimization never ends. It is essential to keep monitoring the performance of the app, make adjustments and test options.
(Secret info: we are going to roll out a whole no-nonsense course on ASO for you really soon! )
Customer development is one of the best tactics. Simply ask your customers the following questions:
Then start thinking like your clients do. It helps to create an image of an average client and imagine how a typical day of a customer goes to understand how to target your ads. Then just do it! Yes, you can!
Do you want to start your own taxi booking app? Sign up for a trial version right now.
Interested in the marketing of your existing taxi app, contact your sales managers or write at firstname.lastname@example.org.
Kaiian is an app-based taxi company in Saudi Arabia. Less than a year ago they’ve launched their app, aiming to compete with Uber and another local company alike, Careem.
Within about 9 months, Kaiian reached being in the top-three on-demand businesses in Saudi Arabia. Now they give their clients 4,000—5,000 lifts per day, 80% of those — in small towns of the country.
The CEO of Kaiian tells us about growing a taxi business and marketing it rightly.
Bader, the founder of Kaiian, has been a taxi-chauffeur for a time long enough to understand all the peculiarities of the business. He has gathered enough knowledge to come up with a business idea that would give both drivers and passengers exactly what they need: an affordable, ready-to-order, reliable taxi service. The platform for it had to be easy to use, modern, and have enough front-rank features to outperform Uber which was already present in the big cities of Saudi Arabia.
Bader started with outsourcing a company to develop the application for Kaiian. After it was clear explaining all the demands to the outsourcers takes too much time and doesn’t pay back, Bader ordered a white-label app.
Being different than their competitors was extremely important to Kaiian. The company was looking for a platform they’d be able to customize completely. The “musts” were:
Another essential demand was using Kaiian’s own design: logo, color scheme, the whole branding.
“We needed to be different, to be loved for who we are. It’s not easy to enter even a small town here in Saudi Arabia: each town is a community, nobody likes strangers there. We needed to make sure people know and trust Kaiian. Being functional and recognizable are the top priorities, thus.”
Ordering a white label was a way to save a lot of time and effort for the company.
When Kaiian was launching, there were already big players on the taxi market of Saudi Arabia — Uber and Careem. It was evident that competing with them right away would demand a plenty of investments. Kaiian chose for developing a strategy with the aims to:
The initial step was “taking over” the small, quiet towns of Saudi Arabia. Because each town is a community, Bader counted on getting enough positive buzzword.
And he was right:
“We’ve started in the city of Al-Kharj. As soon as people knew we are reliable, knew their friends were using our services, we stopped being “some other taxi company”. We’ve became their trusted family members. Starting in a small town is maybe not that ambitious, but you can succeed easily — and move on to more!”
In three months after the launch, the company managed to reach the point of providing their clients 200 trips per day. After that, the growth paused. Kaiian has already made enough revenue to invest into expanding geographically.
To enter the market of the next two towns, Hail and Yanbu, the company had to lower the prices almost twice. But very soon, the pricing was not the key-factor anymore.
“We were actively present in 30 towns within 2 months. These were small cities, nobody knew Uber over there at first — and when they did, Kaiian was already a strong alternative. At that point we were ready to compete: we had enough money, enough expertise, and enough loyal clients.”
Expanding to the new cities meant attracting new customers and new drivers. Looking for a right tool to do that, Kaiian chose for social media marketing.
“We wanted everybody to talk about Kaiian. So, we needed to choose the most suitable channels, but also to cast our social influencers wisely. Working with the celebrities followers are just jealous of did not fit us. We needed people who are truly loved.”
To find the right influencers, the founders of Kaiian did some hardcore customer development. They settled behind the steering wheels themselves and asked the clients simple questions: “Who do you follow? Who do you really trust?” This was the reliable way to learn about the most respected influencers, but also about the most relevant channels.
At the first stage of promoting, Snapchat and Instagram marketing worked best for Kaiian. As the company wanted to attract people of lower and middle incomes, engaging young clients via Snapchat was a good decision. Instagram promotion was targeted at middle-class people in their 30s and 40s.
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We never hesitate to ask them for a referral or to ask who they follow on social media. This is what our best drivers keep on doing.”
At the next stage of marketing their taxi company, Kaiian decided to invest more into professional support. When the business was about to go to the big cities, they’ve hired a local marketing agency.
“Local marketers have a huge advantage: they know all the regional specifics, understand the way of thinking here. Hiring an agency allowed us to focus on our services, while specialists are dealing with the PR.”
Growing a taxi business meant expanding the customer base — and the fleet as well. Kaiian needed devoted drivers, ready to make not less than 200 trips per day.
Attracting new drivers was easy. Kaiian simply set better driver tariffs than the competitors had. The word of mouth followed immediately. The new drivers got a free trial period. Why?
“Giving a free trial doesn’t bring us money. But it brings us clients. Even if a driver will stop working, the clients stay with Kaiian. Free trial also allows us to deduce which driver plan is the best to offer to a certain driver.”
The TaxiStartup platform allows adapting fares to the market requirements. Driver plans can be adjusted anytime. Kaiian was able to make good use this feature: they’ve analyzed the Saudi-Arabian taxi market and invented two driver plans:
“A huge part of driver management happens automatically within the TaxiStartup solution: registration, billing, access management. This saves a lot of time to think of ways to improve drivers’ performance. We provide them with uniforms, motivate them to work more and better. Forcing never helps, making good offers does.”
Are there more heights for Kaiian to reach? It’s time to enter Mecca and Riyadh, huge and important cities of Saudi Arabia. Bader says:
“Marketing your taxi business in a big city is not necessarily about money. As taxi business is very social, it’s about right social moves. If you want to market in Dubai, you have to match the city which is multicultural and creative. Advertizing 1 crazy creative thing per month would totally work. This would distinguish a company. If your platform is good, your services reliable, you will always find a possibility to develop further.”
As you see, there’s a lot to learn from the Kaiian case. Here are some of the best practices:
We hope the example of Kaiian will inspire the boost of your taxi business😊